While scheduling posts, it is good to keep in mind that each social network has different character/text limits. The text limitations for each social media account are shown in the table below.
Character Limits Table
| Platform | Maximum Characters | Quick Tip |
|---|---|---|
| 5,000 | Shorter posts (around 40–80 characters) tend to get more engagement. | |
| Twitter (X) – Regular | 280 | Keep it concise. Links always take 23 characters regardless of length. |
| Twitter (X) – Premium | 25,000 | Longer posts allowed, but shorter ones still perform better. |
| 3,000 | Prioritize the first 3 lines – text is truncated beyond that. | |
| Instagram (caption) | 2,200 | Only the first 125 characters show before the “more” cut-off. |
| Instagram (hashtags) | 30 (per post) | All hashtags count toward the 2,200 character limit. |
| 100 (title) / 500 (description) | Use clear, keyword-rich descriptions for discoverability. | |
| Google Business Profile (Location) | 1,500 | Stick to essentials – users skim quickly here. |
| YouTube | 100 (title) 5,000 (description) | Place important keywords at the beginning. |
| TikTok (caption) | 2,200 | Captions are best kept short since most attention goes to video. |
| Meta Threads | 500 | Keep it brief and conversational – similar to Twitter/X style. |
| Bluesky | 300 | Works best for quick updates and short thoughts. |
Important Notes
- Links on Twitter/X count as 23 characters, no matter their actual length.
- Mentions across platforms: When you tag/mention other social accounts on Facebook, Twitter/X, LinkedIn, and Instagram, the username of that account will be added to the text count.
- For X (Twitter) accounts, RecurPost now supports both standard and Premium character limits.
- Regular X accounts → 280 characters
- Premium X accounts → up to 25,000 characters
- If you’re subscribed to X Premium, make sure to enable the “Mark as Premium X account” option under your Social Profile settings in RecurPost. This ensures your longer posts are published without being cut off.
We hope this information is helpful to you. In case you have any questions or need help with the Character Counts of Each Social Account, then please reach out to us at support@recurpost.com.