While creating a Google Business Profile post, you can add a call to action button. There are mainly 7 options available for adding a CTA to your Google Business Profile posts:
- Learn More
- Sign Up
- Buy
- Order online
- Book
- Call now
- Offer
What is the CTA in Google Business Profile posts?
We all have seen buttons on many websites that say things like “Read more”, “Take me there”, “Sign up”, “Do it” and other variations. These are known as CTAs, which are buttons that simply ‘call’ you to take an ‘action’.
Google CTAs entice readers or visitors to interact with your material by encouraging them to do things like click a button, join up, like, share, or comment.
Follow the procedures mentioned below to generate a post for your Google Business Profile:
- Choose your profile to schedule your google business profile posts.
- In the Compose Box, include a URL in the body of the post.
- Choose which CTA google button you want to see in your post.
How to add a call button on Google Business Profile posts and How does it work?
The contact number you listed on Google Business Profile posts will be linked to a handy button on your website, where it will stay for the next seven days. You won’t be able to use an additional number created to distinguish conversions because the number can’t be changed. The button can be added in the same manner as any other post: after writing your Google Business Profile posts and uploading an appropriate image, use the “Add Button” function to add the button. You can select the “Call Now” button from the drop-down menu, which will launch the phone application on mobile devices.
This CTA Google function is also beneficial to businesses looking to enhance their Google Analytics review count. After completing a call, the consumer will be asked to review your business, which will appear on the listing and affect your total rating. This should inspire your personnel to use good phone manners and provide the finest service possible to consumers even before they enter your location.
Below are some of the Google ‘Call to Action’ examples:
- Get Started
- Call Now
- Visit Now
- Sign up here
- Subscribe
Can you schedule Google Business Profile posts with CTA?
Well, definitely. You can schedule Google Business Profile posts with CTA using the Recurpost scheduling tool with text, images, CTA buttons, and more.
Adding a Call from Google Business Listing
Using Google Posts to increase website traffic and conversions is a cost-effective way to bring new clients to your business directly from your Google Business Profile posts. Posts can be written by going to your Google Business Profile dashboard and selecting the appropriate menu item. Posts should be between 100 and 300 words long and include an image as well as a link to your website. Since the feature launched, users have had access to a select set of calls-to-action in Google ads, asking them to learn more about or contact your company. With Buy and Order Online buttons available, this can benefit both e-commerce firms and businesses with constant content and new services, as the Learn More button can help both. These buttons can help you drive traffic to your blog, increase email sign-ups, and advertise any coupons or special deals you have for your products and services. Google Posts aren’t exclusively for big companies with big marketing resources. You can add Posts that will appear in your search traffic in the Knowledge Graph as long as your listing is authenticated.
RecurPost allows you to schedule and share posts to your Google Business Profile listing. You can share posts and add a CTA button to each Google Business Profile post that will redirect your audience to a website.
Here’s how you can add a CTA button to your Google Business Profile post:
1. Make sure that your Google Business account is added to your RecurPost account. If not, add one now.
2. While on the calendar page of your RecurPost account, you can see the option saying ‘Share a Post’ in the side-bar menu on the left-side of the screen.
3. Click on it and then select “Create a Post Manually” and a pop-up window will appear.
4. Now, you need to add your details one by one.
- First, select the accounts that you want to post to. You can post on multiple accounts at the same time.
- In the ‘What do you want to share?’ field, add the text and the link that you want to include in the CTA button.
- Select the ‘Call to action‘ you want to set on your post from the drop-down option by going to the Google Business Profile tab.
- If you pick a CTA other than Call Now, then you need to set the link for that CTA as well.
- By default, ‘Learn more’ will be selected and the user will be redirected to the link that you included in your message.
- Post it immediately, schedule it for later, or add it to your content libraries to repeat it multiple times in the future!
Note:
- If you don’t include any link, you’ll get only 2 options in the CTA options: None and Call now.
- Make sure that you have already added a contact number in your Google Business Profile listing. If not, the CTA button for ‘Call now’ will not appear after your post is posted on Google Business Profile.
- In case you don’t want to include any call to action, you can simply select ‘None’ and upload a text or image in the post.
According to a survey done, The ‘Call now’ button is proving to be very useful for customers to contact local businesses in just one click. Apart from that, you can effectively use Google Business Profile posts to let customers visit your website, sign up for a newsletter or tool, book reservations, and a lot more – directly from the post uploaded.
So, go ahead and start scheduling now to make your listing more accessible and to stay a step ahead of your competitors.
To learn how to upload content in bulk, click here.
Adding an Offer CTA
The Offer call to action works differently from the others: as well as a link it takes an offer title, start and end dates, and an optional coupon code. The steps below cover adding one to a one-off post and to a recurring post.
Add Offer CTA in a One-Off Post:
Step 1: Log in to your RecurPost account.
Step 2: Select the Share a Post option from the sidebar menu.
Step 3: Select your Google Business Profile.
If you haven’t added a social profile, click here to learn how to add a social profile. Then select “Customize” & select Offer from the CTA drop-down menu.
Step 4: Write down the Offer Title
Please write the ‘Offer Title‘ that you would like to preview to your customers. You can also offer details if you want some extra attention from your customer.
Tip: You can customize your post by using emojis, hashtags, and uploading images. You can also create custom images with Canva and import them to RecurPost by clicking on the Canva button.
Step 5: Add a link to redeem the Offer
You can add a link to redeem the offer. That’s completely optional. It depends on you if you want to add a link to the offer post.
Step 6: Add the start and end dates
This step is the most important. You have to add the start date and time & end date and time for your Google Business Profile post. It won’t work if you miss any one thing to mention.
Step 7: Add a Coupon Code
Add a coupon code to let your audience know what code they can use to redeem the offer. Moreover, add a terms & conditions link so that you or the audience won’t face any issues.
Step 8: Schedule for later or Post Now
After inputting all of the information, click the ‘Schedule’ option. If you don’t want to establish a schedule and want to share your article right now, uncheck the ‘Schedule for later’ box and select ‘Post Now.’
Step 9: Auto-schedule for the best times
You can also choose to auto-schedule the post for the best times. Under the ‘Schedule for later’ area, check the ‘Auto-schedule for best time’ option. RecurPost will then determine the optimal moment to post on your social media profiles on the chosen date.
Note: This offer post type won’t work if you have to post any video.
Tadaa!!! Your One-off Post is done.
Steps to add Offer CTA in a Recurring post:
Step 1: Log in to your RecurPost account.
Step 2: Go to “Libraries” and choose a library where you want to add your post.
Note: If you haven’t created a library, please do not worry. Click on the Add New Library button. A pop-up will appear and in that, write your Library name & add color according to your need as shown below.
Step 3: Add content to your recurring post like you did while creating a One-Off Post.
Step 4: Set the time slots
After that, you have to set the time slot you want your post to get published. Let’s see how that works.
For example, you have a “Motivational Quotes” collection. You’d like one post from this library to be published every Tuesday at 10 a.m. To do so, you must first choose three items:
- The Social Profiles on which you intend to post.
- The frequency with which you would like to post (weekly/daily/monthly).
- The time you wish your posts to go live.
We use this feature to assist you in determining when your posts are most likely to gain the most attention and engagement from your audience on social media. The best part is that it becomes better as you use it more!
Step 5: Lastly, click on Add Time Slot
After choosing those three items, click the ‘Add TIME SLOT’ button in the pop-up. Your new schedule is now ready to send posts to your social profiles in accordance with the schedule you specified. Of course, you can change or remove these schedules at any time.
There you have it! Go ahead and test it out for yourself!
Bonus: Now, you can add the OFFER CTA in Google Business Profile posts for scheduling while using mobile.