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Video Sharing Guidelines

When sharing a video on different social platforms, here are the guidelines you should be following

Facebook

  1. Duration – Minimum: 1 second and Maximum: 45 minutes
  2. File size should not exceed 512 MB
  3. Aspect ratio should be 16:9 to 9:16

LinkedIn

  1. Duration – Minimum: 3 seconds and Maximum: 15 minutes
  2. File size should not exceed 512 MB
  3. Aspect ratio should be 1:2.4 to 2.4:1
  4. Resolution should be 256×144 to 4096×2304
  5. Frame rates can be 10 fps to 60 fps
  6. Bit rates should be 192 kbps to 30 Mbps
  7. File type can be ASF, FLV, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, MP4, VP8, VP9, WMV2 and WMV3

Twitter

According to Twitter guidelines for developers, video files must meet all of the following criteria:

  1. Duration – Minimum: 1 second and Maximum: 140 seconds
  2. File size should not exceed 512 MB
  3. Aspect ratio should be between 1:3 and 3:1
  4. Resolution should be between 32×32 and 1280×1024
  5. Frame rate should be 60 FPS or less
  6. Must not have open GOP
  7. Must use progressive scan
  8. Audio should be mono or stereo, not 5.1 or greater
  9. Audio must be AAC with Low Complexity profile. High-Efficiency AAC is not supported.

Instagram

  1. Duration – Minimum: 3 seconds and Maximum: 60 seconds (Story can only be 15 seconds long for each story post)
  2. File size should not exceed 100 MB
  3. Feed: Aspect ratio should be between 4:5 and 16:9 (aspect ratio value should be between 0.8 and 1.78)
  4. Story/Reel: It should have an aspect ratio of 9:16
  5. Maximum frame rate of 30 fps
  6. Optimal video file size is not specified by Instagram, but recommended file size is under 100 MB.

Google My Business

  1. Duration should be up to 30 seconds
  2. File size should not exceed 75 MB

Pinterest

Just recently Pinterest started supporting video pins published via third-party schedulers, so they have not shared exact specifications yet, but this is what they recommend:

  1. Duration – Minimum: 4 seconds and Maximum: 15 minutes
  2. The best dimensions for a video are 1200 × 1800 pixels or anything within the standard aspect ratio of 1:1 (square) or 2:3, 4:5 or 9:16 (vertical).
  3. File type can be mp4 or mov.