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Video Sharing Guidelines

When sharing a video on different social platforms, here are the guidelines you should be following:

Facebook

  1. Duration – Minimum: 1 second and Maximum: 45 minutes
  2. File size should not exceed 512 MB
  3. Aspect ratio should be 16:9 to 9:16

LinkedIn

  1. Duration – Minimum: 3 seconds and Maximum: 15 minutes
  2. File size should not exceed 512 MB
  3. Aspect ratio should be 1:2.4 to 2.4:1
  4. Resolution should be 256×144 to 4096×2304
  5. Frame rates can be 10 fps to 60 fps
  6. Bit rates should be 192 kbps to 30 Mbps
  7. File type can be ASF, FLV, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, MP4, VP8, VP9, WMV2 and WMV3

Twitter

According to Twitter guidelines for developers, video files must meet all of the following criteria:

  1. Duration – Minimum: 1 second and Maximum: 140 seconds
  2. File size should not exceed 512 MB
  3. Aspect ratio should be between 1:3 and 3:1
  4. Resolution should be between 32×32 and 1280×1024
  5. Frame rate should be 60 FPS or less
  6. Must not have open GOP
  7. Must use progressive scan
  8. Audio should be mono or stereo, not 5.1 or greater
  9. Audio must be AAC with Low Complexity profile. High-Efficiency AAC is not supported.
  10. Recommended Video Codec: H264 High Profile
  11. Recommended Video Resolution: 1280×720 (landscape), 720×1280 (portrait), 720×720 (square)
  12. Recommended Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)
  13. Recommended Minimum Video Bitrate: 5,000 kbps
  14. Recommended Minimum Audio Bitrate: 128 kbps

Instagram

— Instagram Feed

  1. Duration: 60 seconds maximum, 3 seconds minimum
  2. File size: 100MB maximum
  3. Aspect ratio should be between 4:5 and 16:9 (aspect ratio value should be between 0.8 and 1.78)
  4. Maximum frame rate of 30 fps
  5. Optimal video file size is not specified by Instagram, but recommended file size is under 100 MB.

— Instagram Reels

  1. Duration: 15 mins maximum, 3 seconds minimum
  2. File size: 1GB maximum
  3. Required aspect ratio value should be between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
  4. Frame rate: 23-60 FPS.

The following are the specifications for a Reel cover photo:

  • Format: JPEG
  • File size: 8MB maximum
  • Color Space: sRGB. Images that use other color spaces will be converted to sRGB.
  • Aspect ratio: We recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, then Instagram crops the image and use the middlemost 9:16 rectangle as the cover photo for the reel. If you share a reel to your feed, then Instagram crop the image and use the middlemost 1:1 square as the cover photo for your feed post.

— Instagram Story

  1. Duration: 15 seconds maximum for each story post. However, you can share up to 4 Stories at a time, to a maximum length of 60 seconds.
  2. It should have an aspect ratio of 9:16

Tips: Instagram Stories last for 24 hours, or you can save them to a highlight reel so that people who visit your profile can view them any time: 

Google Business Profile

  1. Duration should be up to 30 seconds
  2. File size should not exceed 75 MB

Pinterest

Just recently Pinterest started supporting video pins published via third-party schedulers, so they have not shared exact specifications yet, but this is what they recommend:

  1. Duration – Minimum: 4 seconds and Maximum: 15 minutes
  2. The best dimensions for a video are 1200 × 1800 pixels or anything within the standard aspect ratio of 1:1 (square) or 2:3, 4:5 or 9:16 (vertical).
  3. File type can be mp4 or mov.

YouTube

  1. File size should not exceed 2 GB.