Video Sharing Guidelines

When sharing a video on various social platforms, here are the guidelines you should be following:

Facebook

1. Duration – Minimum: 1 second and Maximum: 45 minutes
2. File size should not exceed 1 GB
3. Aspect ratio should be 16:9 to 9:16

Audio specifications are listed below:

• Channels: Stereo
• Codec: AAC Low Complexity
• Sample rate: 44.1kHz or 48kHz
• Audio bitrate: 128kbs+

Here are the video specifications for Facebook Page Reels:

• Recommended format: .mp4
• Resolution: 1080 x 1920 pixels (recommended). Minimum is 540 x 960 pixels
• Video aspect ratio: 9:16
• Duration: 3 to 90 seconds.
• Frame Rate: 24 to 60 frames per second
• Recommended video codec: H.264, H.265
• Supported video codec: H.264, H.265, VP9, AV1
• Closed GOP (Group of pictures) recommended: 2s to 5s (the GOP is a collection of successive pictures within a coded video stream)

LinkedIn

1. Duration – Minimum: 3 seconds and Maximum: 15 minutes
2. File size should not exceed 2 GB
3. Aspect ratio should be 1:2.4 to 2.4:1
4. Resolution should be 256×144 to 4096×2304
5. Frame rates can be 10 fps to 60 fps
6. Bit rates should be 192 kbps to 30 Mbps
7. File type can be ASF, FLV, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, MP4, VP8, VP9, WMV2 and WMV3

Twitter

According to Twitter guidelines for developers, video files must meet all of the following criteria:

1. Duration – Minimum: 1 second and Maximum: 140 seconds
2. File size should not exceed 512 MB
3. Aspect ratio should be between 1:3 and 3:1
4. Resolution should be between 32×32 and 1280×1024
5. Frame rate should be 60 FPS or less
6. Must not have open GOP
7. Must use progressive scan
8. Audio should be mono or stereo, not 5.1 or greater
9. Audio must be AAC with Low Complexity profile. High-Efficiency AAC is not supported.
10. Recommended Video Codec: H264 High Profile
11. Recommended Video Resolution: 1280×720 (landscape), 720×1280 (portrait), 720×720 (square)
12. Recommended Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)
13. Recommended Minimum Video Bitrate: 5,000 kbps
14. Recommended Minimum Audio Bitrate: 128 kbps

Instagram

— Instagram Feed Specifications

1. Duration: 60 seconds maximum, 3 seconds minimum
2. File size: 100MB maximum
3. Aspect ratio should be between 4:5 and 16:9 (aspect ratio value should be between 0.8 and 1.78)
4. Maximum frame rate of 30 fps
5. Optimal video file size is not specified by Instagram, but recommended file size is under 100 MB.

— Instagram Reels Specifications

1. Duration: 3 seconds minimum and 90 Seconds maximum
2. File size: 1 GB maximum
3. Aspect Ratio: 9:16 (vertical orientation)
4. Resolution: At least 1080 x 1920 pixels (for a high-quality video)
5. Frame rate: 23-60 FPS.
6. File Type: MP4 is the preferred format (MOV is also supported).

The following are the specifications for a Reel cover photo:

• Format: JPEG
• File size: 8MB maximum
• Color Space: sRGB. Images that use other color spaces will be converted to sRGB.
• Aspect ratio: We recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, then Instagram crops the image and use the middlemost 9:16 rectangle as the cover photo for the reel. If you share a reel to your feed, then Instagram crop the image and use the middlemost 1:1 square as the cover photo for your feed post.

— Instagram Story Specifications

1. Duration: 15 seconds maximum for each story post. However, you can share up to 4 Stories at a time, to a maximum length of 60 seconds.
2. It should have an aspect ratio of 9:16

Google Business Profile

1. Duration should be up to 30 seconds
2. File size should not exceed 75 MB

Pinterest

Just recently Pinterest started supporting video pins published via third-party schedulers, so they have not shared exact specifications yet, but this is what they recommend:

1. Duration – Minimum: 4 seconds and Maximum: 15 minutes
2. The best dimensions for a video are 1200 × 1800 pixels or anything within the standard aspect ratio of 1:1 (square) or 2:3, 4:5 or 9:16 (vertical).
3. File type can be mp4 or mov.

YouTube

1. The file size should not exceed 2 GB.
2. Please use the video with an aspect ratio of 9:16 to post on YouTube Shorts.
3. Thumbnail (cover photo) added to video is only supported when posting to YouTube ‘Feed‘ and not on ‘Shorts’.

TikTok

1. File size: The file size should not exceed 4 GB.
2. Duration: Minimum 3 seconds and 10 minutes is maximum.
3. Frame rate: minimum of 23 FPS and maximum of 60 FPS.
4. Orientation: TikTok is formatted to be viewed on a smartphone, so vertical video is best, though horizontal is also allowed.
5. Dimensions: a minimum of 360 pixels for both height and width and a maximum of 4096 pixels for both height and width.
6. File type: TikTok supports mp4 (recommended), mov, and WebM files.
7. Format: MOV, MP4, or WEBM