Why RecurPost Offers Free Social Media Scheduling

  Blog, Scheduling

RecurPost has always been a free social media scheduling tool and we are proud of that.

Why do we offer free social media scheduling

We understand how hard it is for SMEs to compete with big dogs. This is why we kept RecurPost as a free post scheduler. Every business needs to maintain a consistent presence on various social channels. However, SMEs do not have the luxury of time, money or human resources. This presents a challenge to get a healthy share of paid traffic.

Scheduling social media posts can save a lot of time. It allows businesses to schedule content ahead of time in one go. However, scheduling manually requires spending time in uploading posts on a regular basis. SMEs cannot afford to have a dedicated social media manager to execute their social media strategy either.

We wanted to solve both of the aforementioned problems.

This is why RecurPost allows you to schedule content on a recurring basis. You only need to set it up once. It will keep executing your social strategy forever after that one time setup.

The other problem was the cost of such platforms. When we started RecurPost in 2016, the only decent competitor was offering the same service at $80 per month. This was prohibitively expensive as many of our users told us. We decided to keep our social media scheduling absolutely free. This allowed our users to grow with us and as they grew their business they upgraded their plans.

This was a win-win situation. As a business we became the first choice for SMEs. As their businesses expanded and they outgrew our free plan they started paying. This is the best kind of conversions, at least to our team.

Are we going to keep the lights on with free post scheduling?

Interestingly, we keep getting this question. We believe it is a fair question to ask. You don’t want to spend your time with a company that might not exist in a few years.

Fortunately, our post scheduling is better than many of our competitors. We have seen people moving over to RecurPost from competing services. They were already able to afford higher prices and thus they were ready to start with our paid plans. Currently, we convert over 3% of our users from free plan to paid plan. This has helped us reach an already profitable status and we continue to increase our revenues and profits.

We also have an affiliate program that helped us grow with social media influencers. This has also increased our financial growth along with our affiliate partners. If you have an audience you might want to jump on our affiliate program for a mutually beneficial partnership.

Will RecurPost always offer free social media scheduling?

Within 6 months of operations we were profitable and we have never looked back since. We did not have to spend any money on paid traffic to grow this far. Although we are going to start allocating a budget to marketing activities starting this year so that we can grow at a faster speed.

As we grow faster, we will be able to offer you more features and based on those features there may or may not be a cost associated with each feature. For instance, we do not allow free users to upload and schedule video posts. This is because storing video files has a cost attached to it and thus we cannot afford to offer free video scheduling.

As far as our pricing is concerned, we will continue to have free social media scheduling at least for the basic type of posts – including text posts, link posts and image posts.


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