How to Set Up Instagram DM Automation in RecurPost?

With RecurPost’s Instagram Auto DM feature, you can automatically send a direct message to anyone who comments on your selected Post or Reel. This is a powerful tool for lead generation, customer engagement, and driving traffic to a link.

Before You Set Up Instagram DM Automation

To ensure your DM automation works without issues, please follow these steps first:

1. Reconnect your Instagram profile in RecurPost: This refreshes the required permissions and ensures your account is fully integrated with the latest features. You can re-connect it by going to ‘Social Profiles‘ page and click on Reconnect on your Instagram Profile.

2. Update your Message Settings in the Instagram mobile app:

• Go to your Instagram profile > Settings & activity > Messages and story replies > Message requests.
• Make sure to turn on the option: “Allow access to messages.”
• Under “Who can send you message requests,” set it to allow everyone or your preferred audience so your Auto DMs can reach users who comment.

Completing these steps is essential before creating your DM automation to avoid delivery issues.

Here’s a step-by-step guide to using this feature:

➡️ Step 1: Go to Plug-ins page.

Head over to the Plug-ins page and click on ‘Manage’ under DM automations.

➡️ Step 2: Choose the Post or Reel for Automation

You’ll start by selecting the Instagram profile and then select a specific Instagram post or reel that will trigger the automation.

You have Two options:

• Specific Post or Reel: Click on the thumbnail of the specific post you want to automate.
• All Posts or Reels: Use this if you want to set automation across every post or reel.

➡️ Step 3: Define What Triggers the DM Automation

This step allows you to set the condition that will trigger your DM. You can select any one of the two options:

1. Add Specific Keywords

Type keywords that you want to trigger the DM (e.g., “info”, “link”, “hello”). Press Enter or use commas to separate multiple keywords. The system is not case-sensitive.

Example: “freebie”, “guide”, “discount”

Here’s how RecurPost’s DM automation works on Instagram

This is how your DM message is delivered to the person who commented on your Instagram post, along with all the other options in your setup.

2. Any Comment

Select this if you want to trigger the DM for any comment, regardless of the content.

➡️ Step 4: Set Up the Automation Message

Now, you’ll define what message to send and how the interaction will appear.

1. DM Message: Type the direct message you want the commenter to receive. You can include emojis and customize the message tone.

Example: “Thanks for showing interest! Here’s the free guide: https://recurpost.com/. Let me know if you have any questions!”

2. Add Button (Optional but Powerful): Turn this toggle on if you want to include a clickable button in your DM.

• Button Title: A short label (e.g., “Download Now”, “Visit Website”).
• Website URL: The link you want the button to redirect to.

This is great for offering downloadable content, product links, booking pages, etc.

3. Comment Reply (Optional): This message will appear as a public reply to the comment made on your post. Use it to thank them or prompt them to check their DM.

Example: “Thanks for commenting! I’ve just sent you a DM.”

➡️ Step 5: Preview and Launch

• Preview: Click to preview how your automation will work.
• Start Automation: Once everything looks good, click the blue “Start automation” button.

How to add DM automation to New or Future posts?

When creating a new post from RecurPost, you can also set DM automation for that particular post. You can start with creating a One-off Post.

Best Practices

• Avoid spammy language to comply with Instagram’s community guidelines.
• Make your DM personalized and value-oriented.
• Regularly review responses and update automation if needed.

FAQs

1. What is the Instagram Auto DM feature?
– The Auto DM feature automatically sends a direct message to users who comment on your Instagram posts, helping you engage instantly and drive actions like downloads, signups, or sales.

2. How does the Auto DM work?
– Once set up, anyone who comments on your post will receive a pre-written DM that you configured in RecurPost. It works on both new and old posts, and you can also customize the message for different/specific posts.

3. Can I customize the DM message?
– Yes! You can fully customize the message text and include links, discount codes, or any call-to-action you want to share with commenters.

4. Are there any restrictions or best practices for using Auto DM?
– Instagram limits the number of DMs that can be sent per hour/day to avoid spam. Keep your messages clear, valuable, and relevant to avoid triggering spam filters or annoying your audience.

Account Type	Recommended DM Limit (per day)	Notes & Best Practices
New Instagram Business Account	50–100 DMs	Start slow; avoid sending too many messages too fast.
Established Instagram Business Account	100–150 DMs	Maintain good engagement and avoid identical bulk messages.
All Accounts	Space out messages naturally	Keep DMs personalized and relevant to avoid spam flags.

5. Does this work on all types of posts (e.g., reels, carousel, etc.)?
– Yes, Auto DM works on all types of standard Instagram feed posts, including photos, videos, and reels. However, it does not currently trigger from Stories.

6. What happens if a user comments multiple times?
– A user (who commented) will receive the Auto DM multiple times (the number of times the comment is made by that person).

7. Can I turn off Auto DM for specific posts?
– Yes, you can choose which posts have Auto DM enabled. It’s easy to toggle the feature on or off for each post individually.

8. What if someone deletes their comment?
– If the comment is deleted after your DM has been sent, the message remains in the user’s inbox.

9. Can I track who has received the Auto DM?
– Currently, you can monitor the comments and confirm that DMs have been sent by checking your Instagram inbox. You can also check it our under Step 3.

10. Does this feature comply with Instagram’s rules?
– Yes, the Auto DM feature is designed to work within Instagram’s guidelines. However, always ensure your messages are non-spammy, respectful, and provide value to your audience.

11. My Auto DMs are not sending. What should I check?
– First, ensure your Instagram account is properly re-connected in RecurPost and has the required permissions. Double-check that Auto DM is enabled for the post in Instagram mobile app, as well as confirm your account is not temporarily blocked from sending DMs by Instagram.

12. Why are some users not receiving my Auto DM?

There are a few possible reasons:

• The user’s privacy settings might prevent them from receiving DMs.
• Instagram may restrict DMs to users who don’t follow you. They may have to go to the ‘Requests‘ section from their ‘Messages‘ and approve your request.
• Your account may have hit Instagram’s daily DM limits.

13. Can I edit the Auto DM after it’s been set up?
– Yes, you can edit your Auto DM message at any time in RecurPost. Changes will apply to all future comments but won’t resend messages to users who’ve already commented.

14. I received a spam warning from Instagram. What should I do?
– Immediately pause your Auto DM campaigns and let your account rest for at least 24–48 hours. Make sure your messages are not too aggressive or salesy and keep them personalized to reduce the risk of being flagged.

15. How do I disconnect or stop the Auto DM feature?
– You can easily turn off Auto DM for any post or disconnect the feature entirely from your Plug-ins page inside RecurPost. Your audience will not be notified if you disable it.